Hi, I am Alain Mady-Fetherstone and I love to build cool and exciting things - from bikes, to apps, websites and performant teams.
I believe that by giving people the tools to connect to each other, tech products can make peoples' lives easier and more fun. I love the process of turning a set of technologies into a smooth user experience. By implementing detailed and structured analytics, I strive to leverage user data in order to continuously improve the product and enhance the user experience. I love to take a fast-paced approach to product development, to maximize agility and ensure that new features are rolled out in matter of days rather than months.
I co-founded WeAreTheModels.co , a community-based fashion website and app that matches people with their fashionable body doubles. I am now mentoring a handful of French startups in their product development strategies and business model ideation. As a former IT management consultant, I am now employing my expertise in project management, business process design and operations management to the exciting frontier of tech start-ups.
Some of the things I love outside the office are: my road bike, my fixie, scuba diving, rock climbing, playing the guitar and working on my home automation website.
Alain MADY-FETHERSTONE
6 years of experience in Strategy and Management Consulting
11 years of experience in Entrepreneurship with a strong focus on Tech and Ops
Email Address: alain@alainmf.fr
Oct 2016 - March 2019
Algolia provides search technology that powers your business. Algolia's full suite APIs enable businesses to develop unique search and discovery experiences for their customers across all platforms and devices.
April 2015 - Sept 2016
Take Eat Easy is a 16M€ funded on-demand food delivery marketplace delivering the best restaurants in town in under 30 minutes.
July 2013 - January 2015
We Are The Models is a fashion marketplace where user get inspired by fashion bloggers with simialar bodies.
August, 2014 - Present
Cywyc is a click-to-chat service provider based on behavioral targeting algorithms that boost e-stores' conversion rates. I have been supporting the team in identifying and developing their sales strategy in order to identify new opportunities.
Tortuba enables scuba divers to create stunning logbooks in no time, cataloguing their favorite species, and inspiring their friends and contributing to nature conservation in the process. I have served as an advisor on the product roadmap, feature prioritisation and UX. I also participated in beta-testing while on a scuba diving excursion in Asia.
Zelip is the first French marketplace for custom-made design products shipped directly from the maker. I have been supporting the CEO in the development of the offering and the improvement of the User eXperience .
May, 2011 - June, 2012
I kicked-off 2 of the most time critical transformation programmes at Europes busiest airport - London Heathrow International. I initiated, designed and managed the initial phases of the Winter Resilience Programme with an IT budget of £7M (currently being delivered as part of the BAA's response to the adverse weather conditions in 2010). On the back of this successful programme, I was asked by the client to set-up and deliver the circa £5M Olympics IT Programme, which was part of Heathrow Airport's preparation for the London 2012 Olympic Games.
Sept, 2012 - Feb, 2013
For it's new Personnal Idependance Payment allowance, DWP needed help creating an assessment tool that would estimate the level of assistance each claimant would receive. I was responsible for the business analysis, the definition of the User eXperience, the requirements capture, socialization and sign-off.
Jan, 2011 - April, 2011
As part of the ambitious multichannel sales digital transformation programme of one of UK's top banks, I participated in the definiton of the products and processes to allow a full online, 100% paperless experience for new banking and subscription products (débit cards, credit cards, overdraft, student loans, etc.).
June, 2009 - January, 2010
I supported the IT leadership teams to identify back office pooling opportunities between two important French insurance companies (30M€ savings over 5 years). I organised and facilitated many workshops in order to formulate business needs, understand existing IT systems, define common business and IT targets, and develop a common IT roadmap.